SDC

Philosophy

Built on Strategy.
Designed for Impact.

SDC was built by two professionals who have spent over a decade at the intersection of creativity, strategy, and business, and who understood early on that the region needed more than design agencies. It needed advisors.

Buthaina and Shaikha Al Abbasi together

Together

A rare depth, in one place.

Together, Buthaina and Shaikha bring a depth of professional experience rarely found in one place. They blend creative excellence with strategic advisory, in service of organizations ready to build what lasts.

The founders

Two co-founders. A shared decade at the intersection of strategy and creative.

Shaikha Al Abbasi

Co-founder

Shaikha Al Abbasi

Co-founder

Shaikha's expertise sits at the crossroads of creative thinking and operational precision. With over 12 years of experience in design, business strategy, and brand consultancy across the region, she brings a disciplined, systems-oriented approach to brand identity, one that goes beyond aesthetics and into the architecture of how a brand truly functions. As a co-founder of both Solid Design Studio and SDC, she is driven by the belief that great brands are built through rigorous thinking, not guesswork.

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Buthaina Al Abbasi

Co-founder

Buthaina Al Abbasi

Co-founder

With over 12 years of experience across business, design, and the creative industries, Buthaina brings a rare combination of strategic clarity and creative depth to every engagement. Her career spans brand building, business consulting, and creative direction, giving her the ability to see both the big picture and the details that make it work. She co-founded Solid Design Studio and established SDC as a natural evolution of that vision: structured advisory built for brands that are serious about growth.

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